Predictions for Direct Marketing Tactics in the Coming 2016

One of the most volatile and impulsive forms of marketing that exists today is direct marketing. Although the industry offers you to directly communicate with the target customer and showcase your product to them but with reservations and risks. As with the other industries, direct marketing also flourished at enormous levels in 2015, thanks to the mobile apps developer companies who contributed significantly in developing the direct marketing industry in this year. By the advent of mobile application development, things have gotten much easier for brands and businesses around the globe in order to directly communicate with their customers through innovative media.

Here are the top predicted direct marketing strategies for 2016 that are set to rule:

Mobile Will Rule

The rising trends of mobile apps developing will soon dominate and take over the marketing efforts of brands belonging to every industry with storm very soon. The world has already bowed down to the significance of business generated through mobile phone devices and it quick growth can never be overstated. As smart phones continue to penetrate in masses in both developing and developed countries and people using mobile apps for everyday purposes the importance of mobile app usage for generating sales can never be contained, it’s a phenomenon that will continue to grow with rapid speed.

Social Conversion Leads

Everyone knows the power of social media today. Brands are continuously working to make and rejuvenate their image and break the image of their competitor’s through social media. The rising use of social media holds tremendous potential for businesses globally and it continues to provide opportunity to businesses to achieve their sales targets by targeting customers over their social media pages. Also, social media advertising has opened up a whole new dimension of online marketing for brands worldwide, where they can get relay targeted messages to their audience.

Email marketing is rising

According to latest research by US journal of marketers, in 2015 alone, email marketing has led to rise in 21% sales in addition to other marketing means. Email marketing is one of the direct forms of marketing that has shown steady and continuous growth over the past few years and with the advent of mobile technology it is all set to revolutionize the direct marketing media.

SMS Marketing

Another form of direct marketing that has contributed to bigger sales amounts is SMS marketing, that lets businesses talk to their customers directly and offer them deals and discounts that further engages them for a positive sale made. By looking at the rising trend of SMS marketing we can only predict that it will definitely play its role in a much better way in online marketing media n the coming 2016.

Direct Marketing – The Future of Advertisement

In large part because of the ever-evolving internet, direct marketing has become an increasingly popular sales method. This form of marketing is essentially an alternative to traditional advertisement strategies. Most of the companies that utilize these traditional methods pay for mass exposure in the form of television and radio commercials, newspaper ads, and by constantly running widespread internet advertisements.

When executing traditional marketing strategies, companies are simply appealing to the masses and hoping enough potential customers see their advertisements. Direct Sales Marketers operate in a vastly different manner than the aforementioned.

I’m Still Not Sure What Direct Marketing Is…

This strategy of marketing involves a salesman that brings their product right to you. Instead of hoping that the right demographic of customers is exposed to their massive advertisement campaigns, direct salesmen target specific customers and their specific needs. For example, if a direct marketer is representing a sugar loaded energy drink, he first determines who in the market is most likely to purchase the product and then targets those specific individuals.

Trying to sell a group of elderly woman at a Red Hat Club meeting a case of energy drinks is more than likely a waste of your valuable time and theirs. If the marketer sets up sales meetings with college students or young adults, he is far more likely to succeed in the selling of the product. If executed correctly, direct marketing has proven to be a fruitful industry time and time again.

It Sounds Like a Fun Career. How Can I Get In?

Direct marketing is a very unique career choice. Those involved in this industry are usually independent from the companies they represent and are self-employed. Self-employed marketers enjoy freedoms that most other members of our workforce dream of. When you don’t have a boss, guess who determines work hours? You do! People that have chosen this form of employment do a considerable amount of their work online and are able to work from home in the comfort of their furry robe. If you’re interested in pursuing a career in this sector, there are a myriad of different products you can represent.

Does This Form of Marketing Pay Well?

Independent direct marketers are in complete control of their financial destiny. These entrepreneurs aren’t held hostage by a salary cap like other sales positions. Having access to a sales career with unlimited earning potential is close to unheard of. Product dependent, direct salesman are generally compensated well for their work. As in any entrepreneurial leap, a direct marketers income is entirely dependent on his quality and frequency of work. There is a phenomenal amount of money to be made in this industry.

A quick way to rise amongst the ranks of successful direct marketers is to establish a strong online presence. By blogging daily and running marketing and ad campaigns, you can gain validity in the eyes of your constituents and, more importantly, the eyes of your potential customers. This form of marketing offers a rare opportunity for self-employment and limitless mobility.

If you’re an entrepreneur or salesman at heart, direct marketing may be just the career you’re looking for.

Direct Marketing Is a Proven Method That Delivers Positive Results

Direct marketing entails a variety of advertising methods that are used to contact existing and potential customers via mail. Thanks to online marketing, owners now have additional ways to reach clients without purchasing expensive postage stamps.

Previously, direct marketing was limited to sales letters, postcards, and telemarketing calls. Now, businesses can take advantage of websites and blogs to acquire subscribers. Using collected email addresses, owners can send advertisements via email, social marketing networks, electronic newsletters, and Web advertising.

Innovative technologies have made is much easier for businesses to get connected with customers and deliver personalized advertisements. For instance, personal emails and digital newsletters can contain each recipient’s name, together with exclusive offers created especially for them.

Customized ads are a powerful way to get the attention of customers and can influence their purchasing decisions. Customization software can be used with cross platform marketing endeavors such as email, Web, and video marketing.

It is imperative to monitor results of each type of direct marketing campaign. Owners that make use of several strategies may find it advantageous to employ a marketing consultant. Professionals can assist owners with learning how to interconnect each strategy and monitor results.

One method that is becoming very popular is personalized online video advertising. These types of videos can be customized for every individual that views the ad. This provides a unique interactive experience and is a great way to let people see how innovative your company is.

Currently, only a handful of companies provide interactive video advertising, but it is likely to become more prevalent in the near future.

Another fascinating development is personalized websites. This technology automatically inserts visitors name or location at the website. Any time customers visit the site their name is inserted into the sales copy. Personalized business websites are a great way to collect information about each visitor’s buying habits. They are also ideal for companies that conduct online consumer surveys.

These methods do necessitate developing a database of opt-in subscribers. This can be achieved by providing a newsletter subscription form on websites and blogs; giving away complimentary reports that require people to subscribe; hosting a contest; or asking people to supply their email address in direct mail advertisements.

One of the greatest benefits of direct marketing is it is relatively easy to determine results. For example, if a company mails out 100 postcards and 10 people respond then owners realize they are getting a response rate of 10 percent.

The same is true for calculating response rates from Web marketing. If 100 people visit a website and 10 people subscribe to the newsletter, survey, contest, or offer of a free report, the response rate is 10 percent.

Owners that are inexperienced with direct marketing often find it helpful to enroll in a marketing training course or work with an experienced consultant. It is vital to comprehend how to fully participate in this style of marketing in order to obtain the greatest return on investment.

The Direct Marketing Association reports that approximately 55 percent of advertising funds are spent on direct marketing. In 2011, businesses invested over $160 million in direct advertising campaigns which resulted in close to $2 trillion in sales. Obviously, this form of advertising works, so owners would be wise to make good use of it.